We all know that no car manufacturer produces cars for the sake of art and beauty. In any case, any car factory is a commercial project to earn capital. But investing, launching a plant and opening an extensive dealer network is not really enough to be a successful car company. After all, let out on the conveyor cars need more how to sell them. That’s where fashion trends come in handy.
What Is A Fashion Trend?
A fashion trend is a collection of ideas, styles, concepts and attitudes that influence the way we dress, shop and present ourselves.
Fashion trends (or trends) can be a certain color that is relevant for the season, such as blue; a certain material – denim or fur; a certain clothing silhouette, such as a mini bag or a very voluminous coat.
Every trend that appears in fashion, most often born from the past, that is, repeats itself clothing that was once already relevant in society. However, any trend always looks a little different. For example, the flared pants that our moms wore in the seventies will look a little different in 2022. In past decades, fashion trends usually originated and evolved from fashion houses and made their way through magazines to the consumer – this has been the case for a very long time. In our current “internet-savvy” (even obsessed) world, where we all spend 6 to 20 hours a day with digital media – things have fundamentally changed.
They are still influencing fashion trends, but they are far from playing the most important role. These days, fashion trends start and evolve in five key ways: from catwalks, from street style, through celebrities, through fashion bloggers, and through the various fashion capitals of the world.
It used to be that designer collections were released twice a year, and you could talk about fashion trends that existed for spring-summer and fall-winter. Now new items in many mass-market stores come in every two weeks (for example, in ZARA). So some trends only last 1-2 months. A person has not even had time to buy something, and it becomes unfashionable and irrelevant.
In general, it is worth to say that any trend ceases to return to fashion, when it becomes useless and non-functional in terms of clothing. For example, remember such a thing as a crinoline. No one uses crinolines anymore, simply because they are non-functional and useless. The second point, which explains why certain trends come back, and how you can understand which trend will be relevant for a long time, is that if a trend holds on for a long time, it becomes boring and people try to find something that is the opposite. If you remember, in the 80s people really liked voluminous things: jackets with big shoulders, huge earrings, hairstyles in the Afro style. Tired of such garishness, in the 90s people began to choose minimalistic black and white clothing.
How Does Fashion Affect Cars?
The automotive world and the fashion universe intersect much more often than it seems at first glance. Fashion designers sometimes take part in creating special series of cars or concepts and often use beautiful cars as a background to present their new collections. In turn, the advertising of cars involves photomodels, dressed in accordance with the trend. And there is no getting away from the mutual indirect influence. Cycles of automotive fashion, with its alternation of opulence and minimalism, simple or complex lines, are frequently reflected in clothing style, and vice versa.
For example, the groundbreaking Ford Model T didn’t just put America on wheels. It influenced the entire automotive world. And the legendary little black dress of Mademoiselle Chanel (1926) is considered the Model T of the fashion world. This outfit was equally appropriate for the reception and the office, and therefore quickly gained popularity. The concept of the dress echoed the ideology of mass Ford. The latter, contrary to the widespread myth, could be ordered not only in black.
In any case, when buying a car should not only consider its appearance and conformity with fashion, but also its internal compliance, because, as it were, the main task of the car is the ability to move, not just your accessory.