REDDY OR NOT: INTRODUCING THE NEW ADICOLOR

Photos: Ryle Justin Uy | Sproos Creatives

Location: Manila, Philippines

Outfit: Track Jacket, Track Pants, Sneakers (All from Adidas)

What do the colors you wear say about you? Colors you wear may affect your mood as well as how others perceive you. Now that we have become more diverse than ever—we are more experimental and expressive in terms of the way we dress and showcase ourselves. With this, adidas is bringing back its most iconic apparel franchise, adicolor, for SS18. Four adidas sport hues were selected as the main colors for both men’s and women’s collections. They have the Bluebird, Fairway Green, Scarlett Red and Sun Yellow. Pretty bold color choices, don’t you think? Props to adidas for bringing back these iconic styles with updated fabrics, strategic branding placements and of course, let’s not forget the iconic three stripes we all come to love. The adicolor collection lineup is comprised
of hoodies, long-sleeve crewneck pullovers, track jackets, track pants and lightweight outerwear—all matched with classic sneaker silhouettes.

When adidas asked me to be part of the campaign, I didn’t bat an eyelash. I felt like I was part of the Power Rangers (lol) and I was extra giddy because adidas chose me to represent red! In case you missed it, I even published a blog entry about my adoration for this color here. Feeling this hue or anything from the adicolor collection? It’ll be available on January 18 (online) and a pop-up store in Sole Academy Think Tank, Bonifacio Global City on the 19th!

 

adicolor5 adicolor4 adicolor1 adicolor3 adicolor2

For announcements and updates, follow adidas on Instagram here.

Share on FacebookTweet about this on TwitterPin on Pinterest