I remember those times when I have an out of the country trip and I would get really excited to visit a nearby H&M store. Sometimes I shop like crazy, sometimes I just go inside, look around and not buy anything–yet still feel happy and satisfied. I don’t know, but there’s something about H&M that feels very festive to me. So imagine how stoked I was when I found out that H&M opened in Manila last year!

It seems like a new H&M store keeps opening every month in different parts of Manila but what came to the surprise of many last November was the opening of the biggest H&M store in the country–in Cebu. Yup, H&M finally opened its first ever store in the Queen city of the South. I’m good friends with a lot of Cebuano bloggers and they told me that they go to Manila at least once a month just so they could shop at H&M! The wait for the Cebuanos was surely worth it as H&M did not only bring three floors of fashion heaven to Ayala Center Cebu, but also their biggest store in the Philippines to date.

H&M Ayala Center is a full concept store, carrying ladieswear, menswear, kids and Home. H&M opened featuring the brand’s stylish holiday campaign and will showcase an exciting selection of gifts and fashion for the season. H&M will also continue to feature its Garment Collecting initiative in this store, where customers can donate their used clothes and get a discount voucher to use for their next purchase at H&M. Here are some photos from the VIP night that took place last November 25th. As always, it was a fun night of fashion and music!

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Visit the newly opened H&M store at Ayala Center Cebu. H&M will also be opening a store in SM City Seaside this December 9! Make sure to like H&M Philippines on Facebook and follow them on Twitter and Instagram for more updates and promos!


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