A Day As A Visual Merchandiser for Regatta


Visual merchandising has always been one of my *secret* dream jobs but thanks to blogging, it paved way to opportunities like these–even if it usually only lasts for a day. A few week ago I took on the challenge to be Regatta‘s visual merchandiser for the whole month. I was very eager in conceptualizing the whole look of the store, how theme of the display, the clothes I want to feature, the styling, etc.

Regatta is known for its nautical pieces and preppy apparel that has become synonymous with relaxed sophistication. I admire the brand because no matter what new trend comes in the crazy world of fashion, they remain timeless and fuss-free. I would say that it’s a reliable source for classic basics that never go out of style. If you follow my blog you would know how much of a fan I am of basics and I’m glad I always find something I like in Regatta.

Even though Regatta gave me the creative freedom to do whatever I want with the store, I still made sure to stick to the brand’s DNA. So for my visual store display, I named it “Sailing the High Seas.” I played around with the nautical feel of the store but subtly making it dark–just in time for the rainy season. So it’s kind of like sailing during a really bad weather. I asked for element of ropes, anchors, nets, fisherman’s raincoats, boots, buckets, fish, etc. I enjoyed making mood boards and presenting them to the Regatta team. It was a fun experience and maybe when I retire from blogging (lol) I’d probably apply for the job! Ha! Here are a few snippets of my work. You have to visit the stores to see the final output!


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Photos by me and Dianne San Pedro
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