Lazy mornings in my Calvins. Calvin Klein tapped a few online influencers to recreate the iconic “My Calvins” campaign in 1981 (the one starring Brooke Shields) and kicking it off with supermodel Miranda Kerr, R&B rapper Trey Songz, fashion bloggers Chiara Ferragni (The Blonde Salad) and Leandra Medine (The Man Repeller). Each influencer was sent a Calvin Klein underwear and asked to Instagram a photo of his or herself, in which the waistband is visible with the hashtag #MyCalvins. Now, more than 100 influencers from 15 countries with a combined reach of more than 250 million fans on social media were tapped by the brand, including actors, bloggers, models and musicians.
Check out the #MyCalvins gallery and it’s filled with underwear-revealing selfies of girls in bed and shirtless dudes. My entry for Calvin Klein is probably the most boring and covered up #MyCalvins photo that ever existed in history. Haha just keeping it real with my Calvin Klein pj’s, haha! Give me a year and maybe I can pull off a sexy #MyCalvins photo too. Haha!