There are two things that motivate me whenever I would go to the gym—nice gym clothes and an upbeat playlist on my ipod to pump me up. Just like with Adidas Originals’ FW13 campaign, two music icons go head to head in the ultimate culture clash when hip-hop legends Run DMC collide with superstar DJ A-Trak.
Sparks will fly as the true masters of collision Run DMC take on the prince of clubs A-Trak in the studio to create a new contemporary anthem that will unite all originals. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they’re at it again in a new-school tussle with the hottest mixmaster on the planet.
And in the greatest collision of all, fans across the world can unite with Run DMC in an interactive film that brings the legends to life. Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations. Love how interactive this is!
In line with this campaign, the new range of Adidas Originals footwear will be coming out with classics such as the ZX (the most famous running footwear in the 80’s), The LA Trainer (one of the first cross-trainers of the adidas Brand featuring an outsole fit for both indoor and outdoor), The all-original, ever-iconic adidas SL 72 (first launched at the 1972 Olympic Games in Munich) and the adiStar Racer (a sleek, lightweight and low to the ground model that brings a speedy, retro running shoe look).
To get you guys excited, watch this awesome video! I’ve been rapping this in my head all day, haha!